Baby Boomers Enjoy Online Dating

This is an article that discusses how online dating is now booming with baby boomers;

"'Fifteen years ago if you went on an online dating site, you would be thought to have three heads," says anthropologist Helen Fisher, author of Why Him? Why Her? and Why We Love. Make that four heads if you were middle-aged.

Yet today, it is Baby Boomers who are making the biggest splash in the online dating pool. At Match.com, the 50-to-65 age group is the online dating site's fastest-growing demographic, up 89% in the last five years. And on JDate.com, the website for Jewish singles, members in the 50-plus age group jumped 40% in just one year, from 2008 to 2009. JDate's parent company even has a site dedicated to the Boomer market, SingleSeniorsMeet.com, which is its fastest growing property.
(See "Boomers: Older and Maybe, Finally Wiser.")
Just as Baby Boomers have lagged behind younger people in embracing the new technology, so have they been slower to dip their toe into the cyberspace dating waters. But now they are overcoming their fears. "'Isn't it dangerous going online?' I hear this from the older set who aren't quite as used to having their lives online as the younger generation is," says Gian Gonzaga, senior director of research at eHarmony.com, which has also experienced a boost in interest from the 50-plus crowd. "Once you shove them out there, they adapt quickly. They remember what it's like to have fun.'..."

Read more: http://www.time.com/time/nation/article/0,8599,2033283,00.html#ixzz176mZLT51

Source: time.com

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