General Mills steps down sugar in kids' cereals

General Mills Inc is lowering the amount of sugar in its children's breakfast cereals to no more than 10 grams per serving from 11 grams a year ago, the latest move from a U.S. foodmaker to address childhood obesity.

The growing problem of obesity is leading to more children having adult health problems, such as diabetes or high cholesterol.

The step-down in sugar by General Mills, the maker of Lucky Charms, Cocoa Puffs and Trix cereals, is a move closer to its year-old goal to reduce to single-digit levels the number of grams of sugar per serving in all of its cereals advertised to children under 12.

General Mills, which also sells Progresso soup and Yoplait yogurt, said it must reduce sugar in tiny, incremental steps, lest consumers notice the difference and stop buying.

Read More: http://news.yahoo.com/s/nm/20101209/hl_nm/us_sugar_cereals

blu

im sure thats why all sugar things are brightly packaged and made to appeal to the young cos that way it sells,

and lets be honest a sugar boost is great when we are feeling down u dont get the same satisfaction from an orange or healthy snack

i guess that obesity is a new lifestyle disease due to the world having more indoor/at home communications entertainment for todays young

so mayb a hamsters wheel to power there games consules or the net might help

but at least the content is going down slowly bit by bit so thats got to be good

as always

loving thoughts and positive vibes
D :)

I think this is a fabulous idea actually...

Very happy to hear about this information. Thank you for bringing it to our attention. God bless you.