Is it time to rethink the pink?

Is it time to rethink the pink?

Ross,

This is a great article. I am quite the football fan and I really could not believe how much pink I was seeing on the field this month in the NFL. Either way it really did work and I think it is great for breast cancer. When I read your article it got me thinking. Your reasoning does make sense although I sense you might have gotten some backlash for it.

Also, is there any kind of awareness for any other diseases other than cancer that receive this much attention? I am not sure there are.